Marketing/Lead Generation Coordinator - ERP Software
Quick Apply Full-time 13 hours ago Full Job Description Intellitec Solutions implements software solutions from Sage Intacct and Microsoft Dynamics to improve financial or customer relationship management.
For over 30 years, we've supported hundreds of clients across a broad array of industries.
We are looking for a Marketing Coordinator who will be an integral part of managing our marketing efforts to support the company's growth goals.
To thrive in this role, you must know how to strategically generate demand with campaign planning and execution while using testing and metrics-based decision-making.
You will need to be able to work effectively and somewhat independently on a variety of tasks that will optimize the return on investment (ROI) of our marketing dollars, and successfully drive market share and revenue for the business.
Experience in ERP software marketing is a plus, but not required.
Previous success in targeting and generating high-quality business leads by industry, company size, and region is required.
Ability to tailor our messaging to connect with key personas is critical to the success of this position.
Responsibilities Oversee content marketing efforts - build and maintain a planning matrix, identify new sources/ideas for content, proof/revise copy, and guide creative presentation Manage email marketing campaigns across the customer lifecycle to move prospects through the funnel, drive conversion rates, and increase retention Drive effective marketing communication campaigns, including but not limited to:
e-marketing, social media, demand generation, events, cooperative partner programs, and direct mail Assist with the company's SEM/SEO efforts, leverage Google Analytics and/or other sources to track demand generation efforts, and continually define & optimize strategy Write, edit and design web content, campaign elements, social media posts, product collateral, and presentations.
Update and post new information (press releases, events, blogs, and other news and information changes) to the corporate website, LinkedIn, Twitter, and Blog sites.
Conceptualize and design marketing graphics while ensuring corporate identity is intact and maintained consistently Assist in the implementation of marketing programs and strategies through design, coordination of activities and administrative duties such as tracking and reporting and keeping marketing materials organized and current Implement and manage new and existing campaign launches and develop and maintain campaign calendars and tasks Maintain campaign distribution lists and ensure goals are being met Prepare marketing reports by collecting, analyzing, and summarizing relevant data Coordinate tradeshows, company-sponsored promotions and events Requirements BA/BS in Marketing, Business or Communications Minimum of 2 years' experience in a B2B high-tech marketing role with a focus on digital marketing Proven track record of utilizing email, webinars, digital mediums and 3rd party programs Experience in content marketing, customer segmentation, and campaign analytics Demonstrated skills, knowledge, and experience in the design and execution of marketing, communications, demand generation, and social media activities Strong proficiency with office productivity applications (Microsoft PowerPoint, Excel, CMS, Word, Adobe) Experience with WordPress, CRM systems, and marketing automation platforms Organizational skills are essential; must be able to handle multiple projects simultaneously with attention to detail Extremely effective and proactive communicator Forward-thinker eager to gain experience and expand the position Independence, with the flexibility to work in a fast-paced environment Marketing design experience is highly desirable (but not required) Job Type:
Full-time Pay:
$30,531.
00 - $68,703.
00 per year Schedule:
8 hour shift Day shift Monday to Friday Education:
Bachelor's (Preferred)
Experience:
Marketing:
2 years (Preferred) B2B marketing:
2 years (Preferred) Work Location:
Hybrid remote in Newark, DE 19713 Quick Apply.
Estimated Salary: $20 to $28 per hour based on qualifications.
For over 30 years, we've supported hundreds of clients across a broad array of industries.
We are looking for a Marketing Coordinator who will be an integral part of managing our marketing efforts to support the company's growth goals.
To thrive in this role, you must know how to strategically generate demand with campaign planning and execution while using testing and metrics-based decision-making.
You will need to be able to work effectively and somewhat independently on a variety of tasks that will optimize the return on investment (ROI) of our marketing dollars, and successfully drive market share and revenue for the business.
Experience in ERP software marketing is a plus, but not required.
Previous success in targeting and generating high-quality business leads by industry, company size, and region is required.
Ability to tailor our messaging to connect with key personas is critical to the success of this position.
Responsibilities Oversee content marketing efforts - build and maintain a planning matrix, identify new sources/ideas for content, proof/revise copy, and guide creative presentation Manage email marketing campaigns across the customer lifecycle to move prospects through the funnel, drive conversion rates, and increase retention Drive effective marketing communication campaigns, including but not limited to:
e-marketing, social media, demand generation, events, cooperative partner programs, and direct mail Assist with the company's SEM/SEO efforts, leverage Google Analytics and/or other sources to track demand generation efforts, and continually define & optimize strategy Write, edit and design web content, campaign elements, social media posts, product collateral, and presentations.
Update and post new information (press releases, events, blogs, and other news and information changes) to the corporate website, LinkedIn, Twitter, and Blog sites.
Conceptualize and design marketing graphics while ensuring corporate identity is intact and maintained consistently Assist in the implementation of marketing programs and strategies through design, coordination of activities and administrative duties such as tracking and reporting and keeping marketing materials organized and current Implement and manage new and existing campaign launches and develop and maintain campaign calendars and tasks Maintain campaign distribution lists and ensure goals are being met Prepare marketing reports by collecting, analyzing, and summarizing relevant data Coordinate tradeshows, company-sponsored promotions and events Requirements BA/BS in Marketing, Business or Communications Minimum of 2 years' experience in a B2B high-tech marketing role with a focus on digital marketing Proven track record of utilizing email, webinars, digital mediums and 3rd party programs Experience in content marketing, customer segmentation, and campaign analytics Demonstrated skills, knowledge, and experience in the design and execution of marketing, communications, demand generation, and social media activities Strong proficiency with office productivity applications (Microsoft PowerPoint, Excel, CMS, Word, Adobe) Experience with WordPress, CRM systems, and marketing automation platforms Organizational skills are essential; must be able to handle multiple projects simultaneously with attention to detail Extremely effective and proactive communicator Forward-thinker eager to gain experience and expand the position Independence, with the flexibility to work in a fast-paced environment Marketing design experience is highly desirable (but not required) Job Type:
Full-time Pay:
$30,531.
00 - $68,703.
00 per year Schedule:
8 hour shift Day shift Monday to Friday Education:
Bachelor's (Preferred)
Experience:
Marketing:
2 years (Preferred) B2B marketing:
2 years (Preferred) Work Location:
Hybrid remote in Newark, DE 19713 Quick Apply.
Estimated Salary: $20 to $28 per hour based on qualifications.
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